This webinar will focus on how to approach marketing public libraries online, across social media, in the current climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What actually matters to our audiences right now?
In particular we’ll look at Twitter, Facebook and Instagram. We’ll discuss when and what to tweet, multimedia and images, and accessibility. We’ll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts.
We’ll also look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don’t need a good camera to make it work. We’ll look at types of content, logistics, and tagging – plus a hack for posting to Instagram from laptops and PCs.

Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer on library marketing for organizations in the UK, the US, South Africa, Australia and New Zealand. He authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012; it has been Number One in the Amazon Library charts on both sides of the Atlantic.

Ned has been named a Library Journal Mover & Shaker(link is external) and was a winner of a Special Libraries Association Early Career Conference Award(link is external). He can be found online at ned-potter.com(link is external) and on Twitter at @ned_potter(link is external).

Class Resources

video password: neflin

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