While 95% of public libraries lend eBooks, 60% of our patrons indicate a lack of awareness of eBook availability as a barrier to use; this according to a recent Library Journal/School Library Journal poll. As libraries continue to add streaming movies, music, digital magazines and other formats to our collections, our need to engage in effective marketing will only continue to grow. This presentation will cover both traditional and digital marketing strategies, and explore best practices. With the right approach, your library can boost awareness and usage of its digital collection!
Original broadcast March 13, 2019
Biography ~ Nick Tanzi
Nick Tanzi, Assistant Director, Technology Services Mastics-Moriches-Shirley Community Library. Nick Tanzi is the Assistant Director of Technology Services at the Mastics Moriches-Shirley Community Library in Suffolk County, NY. He has spoken in the U.S. and abroad on digital services in libraries, 3D printing, video game design, staff training, social media marketing, and other technology-oriented topics. He is the author of Making the Most of Digital Collections Through Training and Outreach, which received a starred review from Library Journal. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as Vice President of its Making and STEAM Round Table.