Your Strategic Online Communications Calendar is the road map for all of your communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit or library’s unique communications goals.
In this webinar, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific nonprofit, and how to measure your results and report on progress and successes. You will leave refreshed, focused, less stressed, and ready to get started!
Join Julia Campbell, a digital marketing strategist who has successfully helped dozens of nonprofits and libraries create their strategic communications calendar.
During This Webinar You Will Learn:
– How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your online communications efforts;
– How to identify your target audience;
– How to choose the right online communications platforms for your nonprofit;
– How to create a communications calendar that never goes stale;
– How to determine which online metrics you should measure, where to find them and how to put them into a Measurement Spreadsheet for easy analysis and reporting.
Original broadcast December 1, 2021
Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston. Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.