Tools to Build Your Library’s Political Capital
Libraries that are well connected to the community and local power structures are less likely to lose funding and are more likely to have the support of local politicians and win elections. But how does a library take advantage of the local power structures and build...
Creating Messages that Build Support for Libraries
Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, PC Sweeney will discuss some of the most effective...
Digital Storytelling for Library Advocacy
How can you tell your library’s story to increase public support? Video and other digital media is an attention grabbing method to share stories of library impact. But it can be challenging to develop high quality digital stories on budget with limited time. Learn how...
Recruiting the “New Age” Volunteer
Does your Friends group organize the same slate of events year after year, without appreciable growth or diversification? Does the same handful of long-time volunteers assume all leadership responsibilities, with no real prospect of “new blood” in sight? Is your...
“Easy” Fundraising: Gain Community Support, Promote the Library, and Boost Your Budget
Raise funds and promote your library by using your valuable time and resources wisely with easy-to-implement fundraising strategies. We’ll explore sponsorships, social media and other online appeals, easy grant opportunities, fundraising events and "non-events." New...
Am I Doing It Right? The Accidental Library Marketer
Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you're an "accidental marketer." And you're not alone! Kathy Dempsey wrote a book just for you, called The Accidental Library Marketer. Many people...
Staff Competencies: From Expectation to Excellence
Staff competencies help ensure library staff are personally and professionally successful, equipped with valuable expertise, and empowered to meet the constant changes in today’s world to provide the best service to your community. This webinar will help you...
A Marketing Team of Everyone: Modern Advocacy Through Social Applications for Public Libraries
Do you want to leverage the popularity of newer mobile social applications for your library? Want to learn more about Snapchat, Tumblr and Instagram and ways to create engaging content? In this interactive and informative program you’ll learn how to encourage library...
Creating Advocacy Events for Your Library
Do you want to make a difference and promote your library services but don’t know where to start? This interactive webinar program will get you well on your way to planning your own advocacy event by hearing ideas and experiences from colleagues and by...
How to Tell Your Library’s Stories of Impact
What does your library mean to you? How has it made a personal impact on you and those you’ve served? Why is it such an important part of your community? While our libraries are stocked full of powerful stories, these are the stories our community members rarely hear,...
Front Line Advocacy
Being able to promote the value of your library on a daily basis, not just when you are on the ballot or when funds are in jeopardy, is critical to your survival. This webinar will teach you and your staff how to look for, identify and deliver advocacy messages to...
Yes Virginia, You Can Market Databases
Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what...