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Email Marketing for Libraries

Email Marketing for Libraries

Email can be one of the most effective ways we can reach our users.  How can we make the most of each email to promote the library and its services and resources?  During this interactive session, we will delve into making every email count, including: Evaluating...

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Library Displays and Passive Programming

Library Displays and Passive Programming

    How would you like to show your community that you are relevant, timely, and “in the know?” Use library displays to fill empty spaces, engage your patrons and promote your services. Library displays are a powerful tool that can be used to increase...

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40 Marketing Resources in 60 Minutes

40 Marketing Resources in 60 Minutes

It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During this...

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Persuasive Writing

Persuasive Writing

  Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive? This...

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Creating Accessible Email Newsletters

Creating Accessible Email Newsletters

Newsletters can be a great tool in our librarian toolkit and help you reach your users. However, have you thought about how many users you may miss out because your newsletter is inaccessible to them due to ADA issues? During this session, we will discuss creating...

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