Creating Content for Video
Video is one of the most effective ways to reach our students and users. On average, people spend 100 minutes a day watching videos (smartinsights), so how can we be part of this daily viewing habit? What are the different options for creating live and recorded...
Email Marketing for Libraries
Email can be one of the most effective ways we can reach our users. How can we make the most of each email to promote the library and its services and resources? During this interactive session, we will delve into making every email count, including: Evaluating...
Understanding Community Needs
How do we know what our users need? Do they really like our services? Why are they using some resources but not others? What do we need to know to plan and engage our students, our public, and our overall community? During this interactive webinar, we will explore how...
Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?
A whole new visual language has now become mainstream communication. Emojis have a mixed, but evolving, history. Take a tour of where emojis have been, where they are now, and discover how they can best be used to potentially increase the effectiveness of your...
Free and Low-Cost Alternatives to Popular Software
There are many free software options available as alternatives to popular expensive software. We will examine the best software for libraries that are free to use for editing pictures, videos, and documents to productivity and makerspace resources, helping your...
YouTube 101
YouTube is a great way to engage current users and connect with new users. During this fun introductory look at YouTube, we will explore: Best practices for creating and sharing content The basics of live-streaming How to use YouTube analytics Attendees are...
Free Online Tools for Creating Visual Content for Your Library’s Marketing
Yes, there are faithful standbys, such as Canva, but there is so much more out there that libraries can make use of! Many tools specialize in creating very specific types of visual content but are not known in the mainstream. Take a one-hour tour of some of the best...
Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There
Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! We will talk about the basics of PR (including building good media...
Library Outreach Reimagined: Operation Warm
Learn about an exciting new partnership implemented by Operation Warm (a national non-profit) and public libraries all across the United States. A Warm Welcome to the Library is a collaborative event designed to introduce under-served and low-income community...
Formulating An Inclusive Marketing/Communications Strategy
Whether you want to grow a diverse audience, tell your library stories with a more inclusive lens, create messaging that is both respectful and accurate, and/or identify content that advocates for marginalized populations, this interactive and informative...
Library Displays and Passive Programming
How would you like to show your community that you are relevant, timely, and “in the know?” Use library displays to fill empty spaces, engage your patrons and promote your services. Library displays are a powerful tool that can be used to increase...
40 Marketing Resources in 60 Minutes
It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During this...
Networking for Introverts and Others Who Find Networking Challenging
A strong “I” on the Myers-Briggs test, early in her career Lauren Hays did not think she would engage in networking or find it easy. However, after learning practical strategies that she has implemented she can remain comfortably an introvert and also expand her...
Putting the “Relationship” in Media Relations
. Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage. Using case studies,...
Persuasive Writing
Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive? This...
The Art of Bartering: An Innovative Approach in Times of Tough Budgets
Handout Budgets are tight and most libraries need skills beyond what they have on staff. Bartering can offer a way to exchange skills or tasks with other libraries. Negotiation, trust and flexibility are keys to making a barter work. Examples of barters...
Creating Accessible Email Newsletters
Newsletters can be a great tool in our librarian toolkit and help you reach your users. However, have you thought about how many users you may miss out because your newsletter is inaccessible to them due to ADA issues? During this session, we will discuss creating...
Telling Your Library’s Story
How do you connect with your community to let them know about upcoming programing, events and important information in today’s new media landscape? From traditional media to social media, how we communicate with our patrons has changed, and in today’s era of fake news...
How to Write Effective Survey Questions to Get Useful Data
Is your library planning for upcoming services, programs, or events? They'll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to...
20 Marketing Resources in 60 Minutes
It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During...