Putting the “Relationship” in Media Relations
. Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage. Using case studies,...
Persuasive Writing
Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive? This...
The Art of Bartering: An Innovative Approach in Times of Tough Budgets
Handout Budgets are tight and most libraries need skills beyond what they have on staff. Bartering can offer a way to exchange skills or tasks with other libraries. Negotiation, trust and flexibility are keys to making a barter work. Examples of barters...
Creating Accessible Email Newsletters
Newsletters can be a great tool in our librarian toolkit and help you reach your users. However, have you thought about how many users you may miss out because your newsletter is inaccessible to them due to ADA issues? During this session, we will discuss creating...
Telling Your Library’s Story
How do you connect with your community to let them know about upcoming programing, events and important information in today’s new media landscape? From traditional media to social media, how we communicate with our patrons has changed, and in today’s era of fake news...
How to Write Effective Survey Questions to Get Useful Data
Is your library planning for upcoming services, programs, or events? They'll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to...
How to Promote Your #GivingTuesday Fundraising Campaign
We have a day for giving thanks (Thanksgiving), and two days for getting great deals (Black Friday and Cyber Monday) - but what about day for giving back? That's the point of #GIvingTuesday. Entering its seventh year, #GivingTuesday is a global day of giving fueled...
20 Marketing Resources in 60 Minutes
It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During...
From Budgeting to Blanketforts: Programming for 20-30 Somethings
A recent PEW study reported Millennials are the generation most likely to use the library, so why aren’t we seeing them at our programs? In this interactive and informative webinar, learn how to capture the elusive 20- and 30-something adult audience by...
Serving the Underserved: Using Outreach to Find the Customers You Didn’t Know You Had
All libraries have loyal customers that come in regularly and support us day in and day out. But what about those who might wish to use our services, but can’t get to us? In this webinar, the Cari and Kate will talk about how the Twinsburg Public Library in Twinsburg,...
Not Just for Kids: Book Displays for Adults
Book displays are a great way to fill unused shelves or empty table spaces. But what happens if you have great books and they never get checked out? How could you increase library program sign-ups, support your library’s mission statement, and provide readers’...
RA Rethink: Using Next Level Data to Improve Merchandising
If someone told you there’s a practical way to improve circulation and increase the job satisfaction of your staff, would you do it? Librarian Becky Spratford has developed a method you can use to accomplish both goals. She’ll explain how to deepen staff involvement...
Growing Your Brand with Social Media
Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity. In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online...
How to Write for the Library Press (and Make Editors Love You)
Do you long to write something for a professional publication? Are you eager to contribute to the library literature? If you have your content idea, but don't know how to pitch it or where to start, this webinar will guide you. Learn from someone who's...
Curb Appeal: The Library Edition
You are proud of your collection, your programs, your staff, and your services. But the details of how your library looks and sounds might be what people remember. What would a stranger notice driving into the parking lot, walking up to the front door, spending time...
Event Planning 101: You’re Already an Event Planner… Here’s How to Be an Even Better One
Librarians don’t always think of themselves as event planners, we prefer the word “programmer.” But programs and events are very similar and very important to library missions and goals. Proper event planning can make or break a program, and set your library apart. In...
Marketing Online Tools and Resources
Social Media is constantly changing and it is important to know how to manage all the platforms new and old. Many organizations have social media platforms set up but they do not know how to get the most out of the tools without spending too much time on them. Knowing...
Word of Mouth Marketing
The best possible way to market your library is to have your patrons do it for you! Research from Nielsen shows that “Ninety-two percent of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of...
Be a Networking Ninja!
When we think of networking and libraries, we may think there is no need to be intentional regarding networking. After all, we are interacting with people every hour of every workday and isn’t that networking? In a sense, yes. But networking goes deeper than we may...
PR Tactics That Work (And Why Some Don’t)
If the world of Public Relations mystifies you, or if your PR efforts aren't as successful as you'd like them to be, this webinar is for you. Sign up to get the scoop from an insider who works in the library press and consults on library marketing and PR. Many people...
