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20 Marketing Resources in 60 Minutes

  It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During...

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Growing Your Brand with Social Media

Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity. In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online...

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Curb Appeal: The Library Edition

You are proud of your collection, your programs, your staff, and your services. But the details of how your library looks and sounds might be what people remember. What would a stranger notice driving into the parking lot, walking up to the front door, spending time...

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Marketing Online Tools and Resources

Social Media is constantly changing and it is important to know how to manage all the platforms new and old. Many organizations have social media platforms set up but they do not know how to get the most out of the tools without spending too much time on them. Knowing...

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Word of Mouth Marketing

The best possible way to market your library is to have your patrons do it for you! Research from Nielsen shows that “Ninety-two percent of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of...

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Be a Networking Ninja!

When we think of networking and libraries, we may think there is no need to be intentional regarding networking. After all, we are interacting with people every hour of every workday and isn’t that networking? In a sense, yes. But networking goes deeper than we may...

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PR Tactics That Work (And Why Some Don’t)

If the world of Public Relations mystifies you, or if your PR efforts aren't as successful as you'd like them to be, this webinar is for you. Sign up to get the scoop from an insider who works in the library press and consults on library marketing and PR. Many people...

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Sharing Your Library’s Stories of Impact

What does your library mean to you? How has it made a personal impact on you and those you’ve served? Why is it such an important part of your community? While our libraries are stocked full of stories, these are the stories we rarely hear, but need to hear. Kathy...

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Pinterest for Libraries

Social Media can be overwhelming if you do not know what sites are right for your organization. Pinterest is one of the fastest growing social media networks that organizations are choosing to use to increase their brand awareness. Libraries across the country are...

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