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Library Displays and Passive Programming

Library Displays and Passive Programming

    How would you like to show your community that you are relevant, timely, and “in the know?” Use library displays to fill empty spaces, engage your patrons and promote your services. Library displays are a powerful tool that can be used to increase...

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40 Marketing Resources in 60 Minutes

40 Marketing Resources in 60 Minutes

It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During this...

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Persuasive Writing

Persuasive Writing

  Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive? This...

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Creating Accessible Email Newsletters

Creating Accessible Email Newsletters

Newsletters can be a great tool in our librarian toolkit and help you reach your users. However, have you thought about how many users you may miss out because your newsletter is inaccessible to them due to ADA issues? During this session, we will discuss creating...

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Telling Your Library’s Story

Telling Your Library’s Story

How do you connect with your community to let them know about upcoming programing, events and important information in today’s new media landscape? From traditional media to social media, how we communicate with our patrons has changed, and in today’s era of fake news...

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20 Marketing Resources in 60 Minutes

20 Marketing Resources in 60 Minutes

  It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips? During...

read more
Growing Your Brand with Social Media

Growing Your Brand with Social Media

Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity. In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online...

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Curb Appeal: The Library Edition

Curb Appeal: The Library Edition

You are proud of your collection, your programs, your staff, and your services. But the details of how your library looks and sounds might be what people remember. What would a stranger notice driving into the parking lot, walking up to the front door, spending time...

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