Welcoming New Customers to the Library
When was the last time you signed up for a library card? Most of us who work in libraries have had a card for such a long time that we may be out of touch with the new customer experience. When someone signs up for a library card, your library has a one-time...
Increase Library Usage Through Strategic Merchandising
There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn’t have...
Challenging Dementia with Creativity, Collaboration, and Compassion
5.8 million Americans are now living with Alzheimer’s disease and 16 million are providing care. Public libraries'' success in meeting our commitment to lifelong learning depends upon inclusivity across the spectrum of age and cognitive ability. How we respond...
Marketing Your Library with Video
Description: Looking for new ways to promote events and services? Videos are a simple and effective way if you know how. Attend this workshop and learn how to get started creating videos with your phone or tablet! You will learn the basics of shooting video on your...
Copyright Policies & Workflows for Your Library
Does your library have a copyright policy? Have you wondered if you can post your story hour online? Or make copies of books for patrons? Or offer 3D printing? Copyright can be confusing and, many times, the questions asked about it are not easy to answer....
Adult Programming for All Abilities
According to the CDC, 61 million adults in the US live with a disability. Are these adults coming to your library? In this webinar participants will get ideas to make more inclusive programs. Participants will learn:• Ideas of partnerships for joint...
Self-Management to Focus on Patron-Centered Services
Libraries need to evolve -- and the coronavirus has show us all that we can. How can we make the positive changes we have seen last? How could patrons be better served if your library did away with your cumbersome, siloed organizational chart, replacing Circulation,...
How a Library of Things Can Impact Services and Initiatives
A Library of Things can be made up of just about anything. La Porte County (Indiana) Public Library's grew into a collection of innovative technology equipment and now includes professional development resources for local teachers to help students of all...
The Healing Library: COVID-19 Kit
This session will introduce participants to The Healing Library (THL) - lendable kits of healing for families who have experienced trauma - and will focus on the contents of our newest kit to assist families in coping with COVID-19. The COVID-19 kit is...
Facilitating Civic Engagement with Pop Up Programming
In late summer of 2016, Skokie (IL) Public Library created a Civic Lab--a mobile, pop-up initiative to increase public discussion and civic literacy among library patrons of all ages. Hear from Christine Goertz and Amy Holcomb, two members of the Civic Lab team, to...
Library Outreach Reimagined: Operation Warm
Learn about an exciting new partnership implemented by Operation Warm (a national non-profit) and public libraries all across the United States. A Warm Welcome to the Library is a collaborative event designed to introduce under-served and low-income community...
It’s Not Just for Kids: Bringing Play to Adult Programming
We all need to play! Most grown-ups, stuck in the repetitive cycle of #adult-ing, forget that play is just as important for adults as it is for children. This interactive and informative program will outline the need for play in adult lives and demonstrate...
Transitioning Services Online to Meet the Needs of Patrons in a Crisis
Scammers are experts at shifting tactics and changing their messages to catch you off guard. This is especially true as they take advantage of anxieties related to the Coronavirus. This webinar will explain how scams are evolving during the pandemic –...
How to Assess Your Community for Programs and Events
When was the last time you added something new to your program & events calendar? Are you constantly recycling old ideas, hoping for new attendees? It’s time to change up your offerings. In this webinar you will learn how to scour your community for new...
The Latest on CO-VID 19 Scams from the Federal Trade Commission
Scammers are experts at shifting tactics and changing their messages to catch you off guard. This is especially true as they take advantage of anxieties related to the Coronavirus. This webinar will explain how scams are evolving during the pandemic – from phony...
Creating the Image and Crafting the Message for Your Library
Image is about much more than a visual image or logo. Having a good image makes an impression and creates recognition. Creating a lasting and valuable image involves a relationship with customers and their emotional connection to you. Messaging is a key part of...
How To Get $10,000 / Month In Free Advertising For Your Library From Google
Someone does a Google search and gets a list of results. On the very top are the “”paid listings””—ads placed by companies. Did you know libraries can place ads there too—for FREE? There’s a little-known initiative called Google Ad Grants. Every qualifying...
How to Translate the Data We Collect Into Stories
Collecting numbers, aka quantitative data, answers many questions regarding your library. How many people in your service area have library cards and how has that changed in the last five years? Are more or less senior citizens coming to events? Which...
Why and How to Promote Your Online Services During the Quarantine
We are certainly ""living in interesting times"" ... and working in them too. Even if your building is closed, your library is still offering services—but are you telling people that? While it's tempting to look at these pandemic-related closures as much-needed...
Mental Health and Libraries
Nearly one in five adults in the U.S. live with a mental illness in any given year, according to the National Institute of Mental Health. While libraries cherish our privilege to serve all, we often struggle in responding to our patrons experiencing mental...