Developing a new strategic plan? Tracking changes in the make-up of the people in your community: numbers, age, socioeconomic status? Reviewing the local job market? Looking for trends in business, government, climate, and culture? Identifying neighborhoods that harbor populations that need assistance. Wanting to know where to build your next library branch?

Online market research offers almost too many choices when it comes to tracking information. Learn some common pitfalls when you are using “second-hand” data, check out sites everyone needs to know about, and find resources specifically for library planning and research.

– Learn and apply strategies for verifying information.
– Use national studies to establish baselines for comparison.
– Know when it is better to go out and kick the tires yourself.


Original broadcast July 15, 2020

Biography ~ Pat Wagner
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.