With more than 27 million small business and more than 50 million entrepreneurs in the United States (http://infomory.com/numbers/number-of-entrepreneurs-in-us/) there is a huge opportunity for your library to serve this growing and education hungry population with LinkedIn, the pre-eminent social media for businesses and business marketing.

This informative and interactive webinar will walk you through ideas and suggestions on programming for entrepreneurs to draw them into your library, and will share proven practices that model LinkedIn marketing techniques to make your library’s LinkedIn page stand out.

As a result of this program attendees will:

· Discover marketing techniques using LinkedIn company pages and librarians personal LinkedIn pages to be a model for entrepreneurs and small business to follow and learn from
· Discuss topics for seminars that entrepreneurs and small businesses can use to grow their businesses
· Learn about the elements of a “LinkedIn Kit” your library can make available to entrepreneurs and small business


Original broadcast May 28. 2020 

Biography ~ Katherine Burik

At The Interview Doctor, Katherine Burik brings her extensive background in human resources and finding jobs herself to help candidates and companies create an effective recruitment search process to find the job or candidates they love. Katherine has published white papers and three books on job search as part of The Job Seeker Manifesto, including: The Job Search Marketing Plan: Declare to the World How You Will Find Your Next Job, Resumes 3.0: Tools to find your next job, and Tell Me About Yourself: Secrets to Successful Job Interviews. A fourth book targeting company talent acquisition, Talent Search Marketing Plan, is in the works.