As more and more library content shifts to digital formats, the library website has become a library branch in its own right. In this fast-paced and engaging session, we will discuss the library as a brand. A major focus will be the increasing use of smart phones, tablets, and eReaders how they necessitate a change in our customers’ view the library. Strategies for a rebranding campaign will be presented along with specific examples. And good news… a rebranding campaign does not have to be expensive!
Biography ~ Stephen Grubb
Stephen Grubb is the E-services Marketing Manager for the Broward County Library System. His responsibilities include coordinating a team that markets library services through the Broward County Library website, print items, social media and mobile app. Stephen is active in assisting the library with adopting new technologies for marketing and education. He is also the coordinator for the library system’s Facebook, Twitter, and YouTube presence. Prior to E-services, he was a Programs & Exhibits Supervisor for 7 years. During this time, he wrote and implemented several successful grants for library programs. Stephen has a Bachelors in Communications from Indiana University and a Masters in Library Science from the University of South Florida. He currently services on the Florida Library Association Conference Planning Committee. He loves gadgetry and theme parks.
Originally broadcast 07/09/2014