In 2018, the Union County Carnegie Library underwent a re-branding in conjunction with our building renovation. Hear details of our experiences and processes in this session, and learn marketing and social media strategies and best practices, how to create a marketing plan, free (and cheap) marketing tools, graphic design principles, and other tips and tricks to successfully interact with your community and promote your library. Our focus is on passing along knowledge to help other small, rural libraries assess their needs, revamp their marketing and social media strategies, and re-brand on a budget.


Original broadcast September 17, 2019 

Biography ~ Taylor Atkinson
Taylor Atkinson is the Assistant Director of the Union County Carnegie Library in Union, South Carolina.