Does your Friends group organize the same slate of events year after year, without appreciable growth or diversification? Does the same handful of long-time volunteers assume all leadership responsibilities, with no real prospect of “new blood” in sight? Is your membership roster stagnant, or worse, declining? If you answered yes to any (or all) of these questions, rest assured that you are not alone.

This informative and engaging webinar will help you understand the changing nature of today’s volunteers and show Friends groups how they can retool to engage today’s most active (and younger!) volunteers.

Participants will learn how to:
Restructure to attract new and younger volunteers
Develop Task Forces v. Committees
Recruit volunteers for project based opportunities v. committee assignments


Original broadcast October 27, 2016

Sally Gardner Reed ~ Biography
Sally Gardner Reed is the executive director of United for Libraries a division of the American Library Association. United provides support, education and consultation to those groups affiliated with their local libraries to help increase and maximize their support such as Friends, Trustees and Foundation members. Prior to accepting this position in 2002, Reed has spent nearly 20 years in library administration running small public libraries in New England and the Midwest, and most recently she was the director of the Norfolk Public Library in Virginia.

Reed is the author of nine books on library management, advocacy, volunteers, and fundraising and numerous articles for professional library journals. She has presented programs and workshops to hundreds of Friends of Library groups, library boards and librarian groups nationally and internationally. Reed is the 2000 recipient of ALA’s Herbert and Virginia White Award for promoting libraries and librarianship.