How can libraries create better websites that increase donations, recruit volunteers, understand and map users and non-users, increase the success of communication and messaging with the community, and build networks of advocates with a single tool?

For far too long libraries have been dependent on website platforms like wordpress, drupal, and even basic HTML while depending on a number of other unintegrated online tools like Hootsuite, Eventbrite, mailchimp, survey monkey, volunteermatch, and others to communicate and engage with their community. But there is a better way!

In this webinar we’ll explore Civic CRMs that will allow libraries to reduce the cost of website development and place all of the tools you need to communicate with your community and understand your users and non-users under one single sign-on platform. While there are a number of amazing Civic CRMs, and we’ll look at a few examples, we will specifically explore the power of NationBuilder. These tools have revolutionized the way organizations engage with their communities and reduce workflow obstacles while increasing community support, donations, volunteering, and engagement. You’ll be blown away by what you can do with a sophisticated platform like this!


Original broadcast October 8, 2020

Biography ~ Patrick Sweeney
Patrick Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, Mr. Sweeney is the a former Administrative Librarian of the Sunnyvale (CA) Public Library and was Executive Director of EveryLibrary California, a statewide initiative to support library Propositions. He is now the Political Director for EveryLibrary, the nation’s first political action committee for libraries where he works to help libraries win political initiatives and ballot measures.

He is active in the California Library Association and across library social media as a co-founder of the Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter. A recent project, the Story Sailboat, worked to provide library services and materials – by boat – in the San Francisco Bay area. He tweets at @pcsweeney