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When you mix social media, libraries, and customers together, there are some interesting implications. David demonstrates how a range of social media tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.

Original broadcast July 20, 2015

Instructor Bio ~ David Lee King
David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. David blogs at http://www.davidleeking.com.