Social media can be a useful tool for keeping in touch with family and friends, smart shopping, researching political ideas, planning vacations, and staying on top of emergency information from their local government. But too many library customers abandon social media because of fears of being hacked, of being vulnerable to online crime, or because they justifiably hate the noise of political diatribes, unseemly venting, phony news items, and various scams.
First, we will discuss why a rewarding online experience starts with ensuring the library customer’s devices’ operating systems and applications are made safe and kept up-to-date. (This also applies to your library’s computers, of course.) Then we will discuss three popular sites, Twitter, Facebook®, and LinkedIn®, and how to help your library customer experience the best results from each while avoiding typical pitfalls.
This session will include the following topics:
– Why there are no guarantees when managing online risks
– Computer jargon worth learning
– The basics of ensuring their computers are protected
– Keeping browsers and applications up-to-date
– Password protocols: the good, the bad, and the silly
– Preventing identity theft and malware “infections”
– Customizing links, followers, and content
– Blocking unwanted link, followers, and content
– What to avoid doing online
– Social media benefits
– Site strengths and weaknesses
– Mistakes library trainers make
Original broadcast July 10, 2019
Biography ~ Pat Wagner
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.