More than 1 billion people around the world use Facebook Groups, and over 100 million people see Groups as the most important part of their experience on Facebook. Given Facebook’s recent pivot towards emphasizing private communities, what can libraries do to adapt to this change? In this webinar, digital fundraising expert Julia Campbell will explain what libraries need to know about the recent announcements affecting Facebook marketing, and how to leverage Groups to create community and reach supporters.

Key Takeaways
An up-to-date overview of the current Facebook landscape and pivot to privacy
Facebook Groups vs. Facebook Pages and how they can work together
How to create and set up a Facebook Group that’s on brand and easy to find
Best practices for building an engaged community using Groups

Original broadcast August 28, 2019 

Biography ~ Julia Campbell

Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.