Instagram has one billion active users, likely including thousands of your cardholders. 71 percent of those users are under the age of 35, the demographic most libraries are desperately trying to reach. So if your library is not on Instagram, it should be. And if your library is on the platform, it’s time to figure out how to make it work for you!

In this session you’ll learn:

* What to post and how often to post.
* Get creative tips for stories, paid ads, and more.
*How to analyze the success of your Instagram posts
*What to do about hashtags
*How to keep up on the changes that can wreck havoc on your social media strategy.


Original broadcast  February 5, 2020

Biography ~ Angela Hursh
Angela Hursh/Content Team Leader, Marketing/Public Library of Cincinnati and Hamilton County/angela.hursh@cincinnatilibrary.org

Angela left TV news six years ago to work a dream job at the library. She is responsible for executing strategic communications and marketing plans. She leads a team that creates the content used in all library campaigns delivered via traditional and digital mediums, including print, web, email, video, and social media.