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Does your website have content that is complicated, outdated, or irrelevant? Content strategy provides us with a set of principles, tools, and processes to sustain useful, usable, and findable content.

In this presentation, learn how to identify content challenges, create content principles and style guides, and establish workflows to support the entire lifecycle of your web content.

Slides

Original broadcast February 24, 2021 

Presenter ~ Rebecca Blakiston
Rebecca Blakiston is User Experience Strategist at the University of Arizona Libraries. She manages a small yet mighty team that empowers staff with the tools to make data-informed, empathy-driven decisions. Her team facilitates workshops, provides consultation, and partners with staff on projects of all types. In 2016, Rebecca was named a Library Journal Mover and Shaker. She wrote two practical guides for librarians: Usability Testing (2014) and Writing Effectively in Print and on the Web (2017). Since 2018, she’s been editor-in-chief of Weave: Journal of Library User Experience.