When was the last time you signed up for a library card? Most of us who work in libraries have had a card for such a long time that we may be out of touch with the new customer experience. When someone signs up for a library card, your library has a one-time opportunity to welcome them and make them aware of all the great services and programs you offer.

This session will provide recommendations on strategies you can use to welcome new customers, get them engaged with your library and encourage them to use different services and programs. We will also discuss potential barriers that prevent new customers from signing up and/or using their card, and how to remove those barriers to increase engagement.

Biography ~ Cordelia Anderson
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments.
She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.