Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It’ll also need to be well-planned.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
In this interactive and informative session, attendees will learn:
• How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
• How and where to place your messages to reach everyone
• Which offerings to prioritize in your messages
• How to construct a simple marketing plan just for this reopening campaign
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Presenter: Kathy Dempsey
Kathy Dempsey wrote the how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 26 years, and speaks on this topic frequently. She is a member of the New Jersey Library Association, and serves on the Executive Board of LibraryLinkNJ, the statewide cooperative. Kathy is also the Founding Chair of the popular Library Marketing and Communications Conference.