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Do users struggle to understand content on your library website? People visit our websites to get answers to their questions, but are often overwhelmed with what they find.

Fortunately, writing effectively for the web is a craft you can hone. In this presentation, learn tips for writing content that is concise, organized, and created with users in mind.

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Original Broadcast June 23, 2021 
 
Presenter ~ Rebecca Blakiston
Rebecca Blakiston is User Experience Strategist at the University of Arizona Libraries. She manages a small yet mighty team that empowers staff with the tools to make data-informed, empathy-driven decisions. Her team facilitates workshops, provides consultation, and partners with staff on projects of all types. In 2016, Rebecca was named a Library Journal Mover and Shaker. She wrote two practical guides for librarians: Usability Testing (2014) and Writing Effectively in Print and on the Web (2017). Since 2018, she’s been editor-in-chief of Weave: Journal of Library User Experience.