Written content is the heart of any library website, and writing with clarity is key. In this practical online session, you’ll learn how people read on the web and how to harness that knowledge to improve your web content. You’ll learn how to focus on key messages, use active and authentic voice, remove unnecessary words, write meaningful titles and headings, use parallelism, format text for readability, and more.


Content planning template

Original broadcast February 7, 2018 

Biography ~ Rebecca Blakiston
Rebecca Blakiston has been a librarian at the University of Arizona Libraries since 2008, and a user experience librarian since 2014. She provides oversight, management, and strategic planning for the library website, specializing in user research, user-centered design, writing for the web, and content strategy. She manages a web team and chairs a cross-departmental website steering group.
She teaches online courses for Library Juice Academy, including “Do-It-Yourself Usability Testing” and “Writing for the Web.” In 2016, she was named a Library Journal Mover & Shaker. In 2017, she published her second book, Writing Effectively in Print and On the Web: A Practical Guide for Librarians. She has presented extensively on user research methods, website content strategy, and writing for the user experience.