Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about!
Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, as she inspires you with ideas and examples that will turn around your database marketing.
To inspire you and help you get started this webinar will:
- Discuss specific advertising strategies for databases using web, email and social media
- Give examples of messaging that will drive your customers to use your databases
- Share model database advertisements that will inspire you
Nancy Dowd – Senior Manager LibraryAware
Nancy Dowd was working as director of marketing for the New Jersey State Library when a friend emailed her a job posting for a person to lead the development of a new marketing product NoveList was creating. Within six weeks, she had said good bye to the beautiful Jersey shore and moved to Durham, NC, to lead the development of LibraryAware. She is the co-author of ALA’s bestselling book, Bite-Sized Marketing, Realistic Solution for Overworked Librarians and The M Word blog. A popular speaker, Nancy has spoken around the world helping libraries improve their marketing and advocacy efforts. She is a recipient of the John Cotton Dana Award and serves on ALAs Public Awareness Committee.
Originally broadcast 07/10/2014