How to Implement a Strategic Online Communications Plan for Your Library

Having an online communications plan is an important part of building a thriving community of donors and supporters. Join Julia Campbell as she shares how to plan communications that stand out, plus tips and recommendations for tools and strategies you can use to make an impact. Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a strategic Communications Plan that will help you focus, prioritize your communications efforts, and stop spinning your wheels.

Learning objectives:
– Outline the essential elements of a nonprofit communications plan, including target audience segmentation, messaging consistency, and platform prioritization.
– Distinguish between various online tools and platforms that best support different nonprofit goals, from awareness to engagement and conversion.
– Formulate clear, measurable communications objectives that align with your organization’s mission and community engagement goals.
– Develop a practical workflow for planning, executing, and assessing online communications strategies that can be maintained by small or growing nonprofit teams.

Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.  A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.  Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

In addition, this session will be available to stream as a podcast.

Register here via Zoom for the live event or through the link below.