There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn’t have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. Through pro tips and lots of photographic examples, you will:

 Learn the difference between creating displays and doing merchandising.
 Understand how the magic of merchandising can increase library usage and circulation.
 Realize what turns people off and keeps them from entering your building.
 View photos of great (and not-so-great) merchandising from libraries around the world.
 Realize how merchandising, signage, and displays affect the user experience (UX).

Please note: This session is not geared toward ideas about what to display. Instead, it’s about the strategies behind good displays, signage, and promotion. It’s about upholding your brand and improving customers’ usage of, and perspectives of, the library.

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Librariesmagazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.

Your webinar will be held on September 17, 2020,  2:00 pm – 3:00 pm  ET.

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Within 7 days, the recording of this session will be available in our On-Demand section.

Think and Grow Rich by Napoleon Hill has been called the “”Granddaddy of All Motivational Literature.”” It was the first book to boldly ask, “”What makes a winner?”” Originally published in the 1940’s, Think and Grow Rich continues to be one of the most popular books today on the power of our thoughts to manifest our reality.

The Seven Spiritual Laws of Success by Deepak Chopra are powerful principles you can use to fulfill your deepest desires with effortless joy. When you put them into practice, you’ll realize that you can manifest whatever you’ve been dreaming about.

In this interactive and interactive program, attendees will learn how to apply the wisdom from these classic books to better take control of their thoughts and lives today to create the future that they desire.

Biography ~ Andrew Sanderbeck
Andrew Sanderbeck has experienced life as a commercial disc jockey, retail manager, corporate training manager and an adjunct professor. Today, he thrives as an introverted entrepreneur, spouse, parent and grandparent who loves animals, people, books, music, spiritual conversation, quiet time and travel. (The order varies from day to day)

People tell Andrew that they love his inspirational online publication, The Friday News Minute – which like Andrew, does not go out every Friday.

Your webinar will be held on September 15, 2020,  2:00 pm – 3:00 pm  ET.

Login here: http://connectpro85922111.adobeconnect.com/r1vvqf1exmrm/

Within 7 days, the recording of this session will be available in our On-Demand section.

Whether you are a newly developing group or tight-knit team who has worked together for several years, there is always the potential for unintended and unwanted drama. Even those who prefer not to contribute can be tempted into conversation that can quickly turn into complaining or gossip.
In this session we will explore the four stage of team development and how to avoid the pitfalls of tempting drama, such as gossip in the workplace.

Attendees will learn:
• The four stages of team development and how to work through each
• Steps to function as a Team of Individuals
• Strategies to avoid the temptation of contributing to drama in the workplace

Biography ~ Dana Bomba
Dana Bomba is a Branch Manager with the Chesterfield County Public Library near Richmond, Virginia. Her primary focuses are daily operations, staff development, and outreach initiatives. The area of her job she enjoys the most is staff development as she helps her team realize their full potential in an encouraging and empowering way.

Your webinar will be held on September 10, 2020,  2:00 pm – 3:00 pm  ET.

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Within 7 days, the recording of this session will be available in our On-Demand section.

Description: Looking for new ways to promote events and services? Videos are a simple and effective way if you know how. Attend this workshop and learn how to get started creating videos with your phone or tablet! You will learn the basics of shooting video on your device, how to utilize videos on different platforms from YouTube to Facebook, and design a video marketing plan that engages your community.

Learning outcomes:
Outcome One – Craft a video marketing plan that targets programs and engages your audience
Outcome Two – Create captivating video with minimal resources or know-how
Outcome Three – Utilize video through a variety of channels

Biography ~ Annie Guzman
Annie Guzman is a Community Outreach Librarian with Plano Public Library and her work focuses on community outreach, program development, and video production for social media. She is passionate about empowering people of all ages through excellence in programming and classes.

Your webinar will be held on September 8, 2020,  10:30 am – 11:30 am  ET.

Login here: http://connectpro85922111.adobeconnect.com/rnbli2fnmsto/

Within 7 days, the recording of this session will be available in our On-Demand section.

As the CO-VID 19 crisis has shown us once again, situations appearing to be out of our control have a huge impact on our lives and well-being. And while the crisis may seem to be out of our control, how we handle the circumstances of the crisis is something that we can choose.

“In the midst of every crisis, lies great opportunity.” ― Albert Einstein

In this interactive and informative program we explore how our thoughts affect our behaviors and actions and what we can do harness the power of our thoughts for outcomes that we want in our lives.

Specifically, we will explore:

• The Great Principle
• How Believing is Seeing
• The Laws of Substitution and Habit
• Four Techniques that You Can Immediately Use to Change your Thinking
• How to Create Your Definite Major Purpose

“We discover our greatness when we find ourselves in a situation bigger than we are and we manage to grow and become bigger than the situation.” ― Luigina Sgarro

Biography ~ Andrew Sanderbeck
Andrew has experienced life as a commercial disc jockey, retail manager, corporate training manager and an adjunct professor. Today, he thrives as an introverted entrepreneur, spouse, parent and grandparent who loves animals, people, books, music, spiritual conversation, quiet time and travel. (The order varies from day to day)

People tell Andrew that they love his inspirational online publication, The Friday News Minute – which like Andrew, does not go out every Friday.

Your webinar will be held on September 3, 2020,  2:00 pm – 3:00 pm  ET.

Login here: http://connectpro85922111.adobeconnect.com/rws0c78227td/

Within 7 days, the recording of this session will be available in our On-Demand section.

Challenge: Have you ever wondered whether a point of grammar or diction is correct? When should you use I, me, or myself? Is that comma after me in the previous sentence acceptable? What’s the difference between I will work and I will be working? Which is right: James’ or James’s job? Do parentheses or dashes work here? While we rely only on hearing to catch the meaning of a speaker, we need rules for writing. Knowing standards of grammar is important because business writing is visual and permanent. Our writing at work stands in for us when we are not present and reflects the quality of our thinking.

Solution: Business Grammar is a quick-paced webinar that examines grammatical standards in relevant business contexts to provide practical tips for choosing the correct sentence, smoother phrase, and better word. From a framework that acknowledges the ever-changing contributions of technology and globalism to Standard English, you will gain insights into grammar and apply them right away to enhance your writing style and increase your writing comfort level.

Scope: This webinar includes the following learning points:

• Grammar Guidelines – The right-wrong issues of sentence structure and phrasing
• Diction Dictums – The standards of word choice and exceptions to the rules
• Punctuation Pointers – The most frequently committed errors in punctuation
Learning Objectives: Attending this webinar will enable you to:
• Detect the most frequent sentence problems.
• Use tricky pronouns and adjectives correctly.
• Identify the differences among verb tenses.
• Learn rules for punctuation and mechanics.

Biography ~ Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive,
managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. He has edited major reports for the US government, City of New York, and the corporate world. He also writes the blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.

Your webinar will be held on September 1, 2020,  10:30 am – 1:30 am  ET.

Login here:http://connectpro85922111.adobeconnect.com/rjd7o6ecgrh5/

Within 7 days, the recording of this session will be available in our On-Demand section.

Does your library have a copyright policy? Have you wondered if you can post your story hour online? Or make copies of books for patrons? Or offer 3D printing? Copyright can be confusing and, many times, the questions asked about it are not easy to answer. Knowing the basics of the copyright system and how to rely on a policy can make copyright less confusing.

In this informative session, learn what makes up copyright, how to use your library’s copyright policy to consistently answer copyright questions, and develop copyright research workflows (how to find and receive permissions) that will help improve your library operations.

Learning Objectives:

• Become more familiar with the core rights and exceptions of copyright
• Know how and why to create a copyright policy
• Best practices for implementing a policy to improve workflow

Biography ~ Allyson Mower
Allyson Mower is an academic librarian with over ten years of experience in copyright librarianship. She is the author of the forthcoming book “Copyright Policies & Workflows in Libraries” to be published by Rowman & Littlefield in June 2020. Allyson also founded the Copyright Education Committee of the Utah Library Association and currently serves as head of scholarly communication & copyright at the University of Utah’s Marriott Library.