How to Whip Your Online Donation Page Into Shape

Boosting contributions begins with an optimized, donor-centric online donation form. In this in-depth webinar, we’ll show you how to transform your form into a high-performing tool that increases giving by focusing on usability, clarity, and the donor experience. With data-backed strategies and actionable insights, you’ll learn how even small tweaks can lead to significant gains.

Learning objectives:
– Which form components (such as field length, design, and layout) are proven to attract and retain donors.
– How to simplify the donation process to make it quick, seamless, and secure for all donors.
– How to analyze form engagement metrics and donor behaviors to refine your forms effectively.
– Explore A/B testing, mobile optimization, and other methods to ensure your form is performing at its best.

Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.  A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.  Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

In addition, this session will be available to stream as a podcast.

Register here via Zoom for the live event or through the link below.