Library Signage: The Good, The Bad, and the Ugly

Customer service and library signage go hand in hand. How do patrons see your library’s signage and does it address appropriate customer needs? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. This session also addresses customer service issues as they relate to signage. Online resources will be provided and there will be opportunities for Q&A and discussion.

Attendees will:
• Understand the importance of effective library signage.
• Identify common reasons why library signage might be misinterpreted or confusing.
• Explore the key components of conducting a library signage audit.
• Develop skills to rethink and rejuvenate library signs.

Presenter: Dr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 35 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. He received a Bachelor of Arts in Geography, a Master of Library and Information Science, and a Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2008, he was President of the SC Library Association. Rogers developed a national library survey on library use of social media for public relations and presented this survey’s results at the 2009 German Library Association Conference and at the State and University Library of Hamburg. He has served as secretary of the board of the Library Marketing and Communications Conference and as secretary of the SC Academy of Authors, as well as chair of the USC School of Library and Information Annual Literacy Leaders (ALL) Awards Committee. He has also served on the Friends of South Carolina Libraries (FOSCL) board and was the 2023-2024 chairperson of the ALA CORE Library Consultants Interest Group. He is a recipient of the 2015 F. William Summers Outstanding Alumni Award from the USC School of Library and Information Science.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

Register here via Zoom for the live event or through the link below.