Photography Basics for PR and Marketing

Are you wanting to make your organization’s images really pop? This session will delve into information about types of digital cameras, lenses, basics of camera operations, image composition, online image storage, and online editing tools. Learn how to stage an area to make it look its best and how to incorporate those images into your organization’s promotional and marketing strategies. We’ll also look at how to create your own stock images using Canva.

Attendees will:
• Understand the importance of staging and framing images.
• Identify common reasons why promotional photos and images look great vs. what may not be appealing.
• Explore the key components of photography and camera basics.
• Develop skills to further explore and use imaging tools.

Presenter: Dr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 35 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. He received a Bachelor of Arts in Geography, a Master of Library and Information Science, and a Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2008, he was President of the SC Library Association. Rogers developed a national library survey on library use of social media for public relations and presented this survey’s results at the 2009 German Library Association Conference and at the State and University Library of Hamburg. He has served as secretary of the board of the Library Marketing and Communications Conference and as secretary of the SC Academy of Authors, as well as chair of the USC School of Library and Information Annual Literacy Leaders (ALL) Awards Committee. He has also served on the Friends of South Carolina Libraries (FOSCL) board and was the 2023-2024 chairperson of the ALA CORE Library Consultants Interest Group. He is a recipient of the 2015 F. William Summers Outstanding Alumni Award from the USC School of Library and Information Science.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

Register here via Zoom for the live event or through the link below.